SEO stands for Search Engine Optimization. It focuses on helping websites appear prominently in traditional search engine results.
GEO stands for Generative Engine Optimization. It focuses on making information easier for AI-powered search systems to discover, interpret, and potentially reference when answering questions.
The two approaches overlap considerably. Clear writing, descriptive headings, accurate business information, useful FAQs, and authoritative content are important to both.
I help businesses strengthen these foundations so they’re better prepared for the changing search landscape.