AI-powered tools such as ChatGPT can help people discover businesses and compare services. Whether your business appears in a particular query response depends on many factors, including the question asked and the information available to the AI system.

A website that clearly explains your services, geographic area, qualifications, and specialties – as well as awards, certificates and associations makes it easier for both people and search technologies to understand what you offer.

I help clients identify opportunities to make their online content more useful, specific, and discoverable.