Absolutely! As a career marketing expert, I’ve written for business owners throughout countless industries. I’ve also assisted two dozen best-selling authors with content for their books and marketing materials.
I find that many business professionals know their profession inside and out, yet because they are so close to the topic, or too detached from the sales process, they struggle to engage prospective customers. I help organize, prioritize, edit, and develop website content that communicates expertise, answers important questions, and encourages dialogue with their potential clients. I also look at the competition to see what is generating the most interest in my client’s market market, then interpret similar information into my client’s own unique style for website, campaign and collateral material.
The best writing sounds like the client, speaks to their ideal customers, and makes it easy to understand why their product or service is the right choice for their ideal client. My writing spans the following styles:
- Expository: Explains or informs a reader about a specific topic using facts, statistics, and logic without personal opinion (e.g., textbooks, how-to guides).
- Descriptive: Uses sensory details, imagery, and figurative language to paint a vivid picture of a person, place, or event (e.g., poetry, memoirs).
- Persuasive (or Argumentative): Aims to convince the reader to agree with a certain point of action or opinion using evidence and reasoning (e.g., op-eds, cover letters, advertisements).
- Narrative: Tells a story complete with characters, a plot, a setting, and a conflict (e.g., novels, short stories, biographies)